And I was having a hard time finding influencers talking about skincare in the way they talk about makeup. You have been strongly associated with Drunk Elephant. Drunk Elephant's specific formulation also has what the brand calls a "reservoir effect," meaning it stays active on the skin for up to 72 hours (even after you wash your face). They reached out to me via social media, and I’m interested to see what the conversation with them will be like, but it’s still in the works. Cleans with coconut-based surfactants and marula oil I mean, I can understand why Caroline might bother some folks - I certainly don't agree with everything she says, but I do think she makes a disclaimer on her blog and I remember I found her credentials fairly easily so it wasn't hard to see where she was coming from in terms of background knowledge (i.e. I felt that talking about it on my channel would be a helpful wake-up call to the brand. A hiring condition I required is that I be extremely transparent with my audience about where I work. Beauty Independent talked to the YouTuber about his approach to content, the purpose of his video critiquing Drunk Elephant, the response he’s received from the brand, and whether he’d call out another beauty company. I reached out asking if someone with rosacea can use babyfacial and their response was ‘just eliminate suspicious 6 from your routine’. PSA: Drunk Elephant lowering prices in UK It seems that Drunk Elephant are keen to prove their customer service is better than we are hearing atm. This person was encouraging positive feedback for brands by accepting questions and comments on their Instagram and, then, reposting them on their Stories so brands could see the feedback, internalize it and make positive changes. They don’t know what makes the product work, and they rely on the person who is selling or recommending it to them. They didn't stay up all night after the concert with groupies and trash the hotel room—they read Chaucer instead, and had a glass of wine? It’s really no secret that, in the influencer industry, it’s easy to be bought, and it’s hard to find influencers that do their research on products. How did that happen? Get Drunk Elephant (and a special 15% off welcome offer for new subscribers) sent straight to your inbox! I don’t want to create that level of drama. I Tried Drunk Elephant's New Scalp Scrub and, OMG, Is This What Clean Feels Like? When you walk into any major beauty store or counter, there's no mistaking the best Drunk Elephant products for any other brands. When it comes to skincare formulations, a lot of companies will include additives in their products that aren’t necessary to the formulas, whether that be fillers, fragrance or other ingredients that help sensorially, but don’t offer benefits or they could have detrimental effects on the skin. Over the past year, there were a few things that came up in regard to their customer service that concerned me. I rarely rely on my opinion. It scored top points in our ranking of the most popular serums on the market, so we decided to give it a try to see if it’s the real deal. "Drunk Elephant is clean, but in our opinion, 'clean' is not nearly enough when it comes to caring for skin and hair," states a press release from the brand. But, their Good Genes Lactic acid treatment still tops the Sephora favorites list. Drunk Elephant was sooo hyped up and I almost fell for it until I received samples from Sephora. Drunk Elephant, the colourful ‘clean-compatible’ skincare brand founded by Tiffany Masterson in 2012, is fast becoming a popular choice for Indians, even if it means shipping it down by paying extra customs, regularly. It got to the point where, in every single video, I was talking about a Drunk Elephant product. I rely on what experts in the industry conclude about formulations. They can be a better brand because of what we are saying. Sulfate-free, with a slightly acidic 5.5 pH—so it shouldn't strip the skin's protective moisture barrier. I never break out and have reactions but this is on another level My whole fave is red and bumpy and burning. I splurged and purchased the "Littles" set at Sephora by Drunk Elephant. However, all the bad press over the past year had tarnished the elephant’s reputation. Drunk Elephant Skincare branding and packaging design. No, I really haven’t. I was offered a position by one of my favorite brands in the world, Youth To the People. If you’re a Drunk Elephant newbie and looking to start your clean break, I would recommend starting with the Beste No.9 Jelly Cleanser, C-Firma Day Serum, and Protini Polypeptide Cream. There were lots of ways to play. That was my final straw. As I learned about skincare, I learned about all the knowledge and education there was within the world of skincare. A lot of people would refer to me as a clean beauty YouTuber, but I hesitate with that term. They can’t behave in this way without there being a consequence. Shiseido Acquires Drunk Elephant for $845 Million The "clean beauty" brand is expected to help strengthen the Japanese company's footprint in the global beauty industry. When people come up to me in public, nine times out of 10, they’ve found me through the Kylie Skin video. Negative experiences with a brand tend to get more attention online than positive experiences do. Skin Care Junkie is a community I built in collaboration with my YouTube channel for anyone who is interested in pursuing more education about skincare. It would stop dispensing product and then after I kept trying start working ok after 3-4 days and this happened about 4-5 times (stop-start cycle). Regardless of how they treat me, I care more about how they treat their customers. If brands aren’t willing to empathize with my situation, I likely wouldn’t want to work with them anyway. Ask a group of beauty editors what their favorite Drunk Elephant product is and we’re willing to bet this comes in top. It’s similar to SkincareAddiction on Reddit, but more intimate and organized. The tiny elephant logo stamped on the plain white containers with bright lids certainly look pretty, but packaging isn't the only reason why the brand, founded by Tiffany Masterson, retained a cult-like following. When I looked at the price it really made no sense at … Drunk Elephant's T.L.C. I expected to receive a backlash because Drunk Elephant is such a well-loved brand, and I have supported them so much on my channel. No zoo would take her, no show would have her. But the real problem is what it says about their customers. The mark of a good beauty product seems simple: It should work. For a channel that had just reached 4,000 subscribers, that was fast. All rights reserved. The brand was very synonymous with my YouTube channel and personal brand. That’s not the answer I So, I thought, “What’s the most culturally diverse place I can go in the U.S.?” I wanted a cultural experience while still being in the country. We appreciate your patience! My stance is to be as scientifically-based as possible. I tested it by making a real Drunk Elephant sandwich, using their whipped moisturizer with the T.L.C. Shaba eye cream pump was not working well. It initially took When you would search Hyram on YouTube, the first thing that came up after it was Drunk Elephant. I've used every product extensively in my skincare routine at some point. Drunk Elephant, which doesn’t operate stores but is sold in Sephora, launched on Monday its first U.S. pop-up shop, House of Drunk in Manhattan’s tony Soho neighborhood. What do you think of it? I want my channel to grow. I started noticing problems surfacing on my skin like fine lines and acne issues. I tried Drunk Elephant skin care for 3 months! Therefore, trust is introduced into the relationship. Was there a tipping point that pushed you to reconsider Drunk Elephant? That job offered me a lot of free time because it wasn’t that busy. Drunk Elephant and carefully selected third parties use cookies on this site to improve performance, for analytics and to show you offers tailored to your interests on our site and third party sites. I didn’t feel that was right. And, the “suspicious 6” isn’t about being “toxic” or not clean, it’s only about avoiding ingredients we … ), Beauty On Amazon Part 3: Advertising On Amazon, Strange Bird Founder Tina Chow Rudolf Opens Up About Why She Chose Her Contract Manufacturer, What It Takes To Get On Grocery Store Shelves, Five Exciting Beauty Trends From The First Half Of 2020, Moving On From J.C. Penney, Sephora Will Open Shops Inside Kohl's Locations, Successful Customer Retention Tactics For Indie Beauty Brands. No issues so far. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Yes, I have heard from the company since. I made a video about her walnut scrub, how I completely disagreed with the formula and how there are much better options for exfoliation available with new skincare technology. Why did you start creating YouTube videos? Honest Drunk Elephant Review . We had a 40-acre backyard, and that’s how close our neighbors were to us. Primarily, it’s about how you should be responding to your customers. Which just makes everything soooo easy. I call out the brands for using certain ingredients, but, at the same time, I do it in a playful way, so it’s not taken as a harsh critique. Learn more about the Drunk Elephant Difference + our stance on the Suspicious 6™. It’s very small and spread out. Honestly, I’m not sure. I think Drunk Elephant provides a good example of what not to do in regard to your social media presence, and interacting with followers and customers. I wanted to touch upon their treatment of influencers and, lastly, the position of superiority they started to take within the clean beauty movement as well as the skincare industry in general. Drunk Elephant has … Finally, there were incidents with influencers. Later that week, I made a video on Emma Chamberlain for a series on my channel where I make skincare routines for YouTubers in a fun way, but I also give them advice. What's It Going To Take To Turn Around The Makeup Category. It felt nice, and I didn’t notice any smell, good or bad. Yarbro felt compelled to use his platform to air grievances about Drunk Elephant after he caught wind of actions by the skincare brand, which he’d previously been a huge fan of, toward customers and influencers he deemed unacceptable. 3 & This Is What We Know, I Tried Drunk Elephant’s New Hair Products and They're Unlike Anything Else, Jennifer Aniston's hairstylist creates new hair products with Drunk Elephant, The Best Drunk Elephant Products Actually Worth Your Money, Drunk Elephant Is Launching Its First Hair Line With Jennifer Aniston’s Stylist, Hailey Bieber Just Broke Down Her $995 Skincare Routine (Here’s Where to Buy Every Product! Unlike soap, which has a pH level of 9 or Through my videos, I was selling tens of thousands of dollars worth of skincare for a brand that I no longer supported. I’m not sure where it will go. I believe there’s a purpose for every ingredient out there, but that doesn’t necessarily mean it should be in your product, especially at the high price points these brands charge. No way. Once I realized more and more about the brands that they offer, I felt it didn’t reflect my personal views on beauty. I really agreed with the stance Drunk Elephant takes in regard to which ingredients they want and which they don’t. I have been exploring the possibilities around creating a brand. Drunk Elephant is a clean skincare brand that places an emphasis on all prodcuts being free of the “Suspicious 6” (Essential Oils, Drying Alcohols, Silicones, Chemical Sunscreens, Fragrances/Dyes, SLS), which in turn, makes What are some goals you have for your beauty influencer career? Framboos Glycolic Night Serum is a cult-favorite product from the popular skincare brand. I have mentioned to my subscribers that I’m starting a second channel solely focused on social issues and ways we can make a difference. They posted on Sali Hughes’s Instagram that they are LOWERING PRICES of all products THIS WEDNESDAY 24th October. Using these products exclusively is the best way to get maximum results.” —Tiffany Masterson I err on the side of slowly distancing myself, not talking about them on my channel and moving on. Press question mark to learn the rest of the keyboard shortcuts Log In Sign Up User account menu 2 [Product question] is drunk elephant worth it? My subscribers recognize that I’m trying to be as honest and transparent as possible. "We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. An all-around awesome antioxidant serum, it pairs vitamin C with ferulic acid, two antioxidants known for their synergistic benefits. If they aren’t treating their customers with the utmost respect, I still won’t be supporting them, but I believe in forgiveness. What lessons should other brands glean from this episode? Drunk Elephant C Firma Day Serum . It felt nice, and I didn’t notice any smell, good or bad. I took it with a grain of salt, though. I’m very open. You live in Honolulu now. There were aspects of it I absolutely loved. I believe that people and companies can change. Within a month of making that decision, I flew out here. My thing with drunk elephant is that they aren’t helpful and informative. I really wanted to create a community of people that can really be there for each other in regard to skincare. Why did you move there? The brand My experiences with the brand have been positive. 18 people have already reviewed Drunk Elephant. Before I started Drunk Elephant I would use expensive dermatologists' brands as well as all natural products, and my skin was enflamed. Drunk Elephant Beste No. It’s pretty country. Drunk Elephant Beste No. Drunk Elephant: Interview with Founder, Tiffany Masterson and Our Must-Have Products! Originally, I had plans to be an English teacher in Jordan and, right around the time I was supposed to move there, there were extreme conflicts going on in the country. It's The Most Wonderful Time Of Year: December Launches Are Here! “When I created Drunk Elephant, I isolated the most effective ingredients that directly benefit the health of the skin. I didn’t feel it was fair to my subscribers to not be honest about why I wasn’t using the brand anymore. After reading countless reviews and testimonies, I decided that I had to see for myself what all of the hype was about. (It’s also a Byrdie pick for best vitamin C serum for sensitive skin .) In addition, within the influencer industry, I noticed a pretty significant fear of speaking up against Drunk Elephant and the way they have treated customers. Then, I started to notice multiple instances of bad customer service and issues with comments on Drunk Elephant’s social media. Drunk Elephant, and how new skincare brands gain popularity Employing a consumer-driven strategy One of the most unique elements of Drunk Elephant’s marketing and formulation strategy (and of many other successful skincare brands), is the fact that their products directly speak to consumers. Where does your interest in skincare come from? 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I’d say my fave part was that the products were designed to be mixed together. And while many brands have historically had a hard time retaining beauty consumers' loyalty and attention span, Drunk Elephant hasn't appeared to fall victim to any such stumbles. Something about the packaging, active ingredients, and their ethos of using ethically sourced, “non-toxic Drunk Elephant T.L.C. There are certain products from the line that I absolutely love, and there are products that don’t work for me that I don’t really talk about. Have you heard from Drunk Elephant since the video posted? 00 ($6.40/Fl Oz) I hope my video would provide subjective feedback in a point-by-point, logical way so they would really internalize that feedback and make changes within the company. Shiseido announced that it will spend $845 million to acquire Drunk Elephant, the female-founded clean skincare brand which has become one of the … I stopped the drunk elephant products and Sephora for awhile and use the drunk elephant the past so days and I have a million white heads all around my face and bumps, and it’s itchy and burning. Framboos Glycolic Night Serum vs Sunday Riley Good Genes - Duration: 25:05. This skincare is a miracle This skincare is not only incredible as is, but it saved my skin after a bad experience with another line. Extreme luxury skincare typically has a lot of added fragrance and silicones that make products feel and smell very nice, but aren’t necessarily doing a lot for your skin. I tried not to let it affect my overall view. Many, many of you commented to me and said that Drunk Elephant products worked best when you Tiffany Masterson, the Founder of Drunk Elephant Reveals the Story Behind Her Quirky Brand Name, and All that You Need to Know about this Skincare Brand 04.10.20 Cosmopolitan.com I didn’t feel it was best for my safety, but I didn’t want to stay in the town I grew up in. Sign up to our email newsletters to stay up to date on everything indie. The Galaxy S4 launch saw Samsung throw out charming characters like a man who hates his mother-in-law, an attractive Brazilian woman with a creepy backpacker boyfriend, and a drunk, amorous housewife. I kept calling my social media manager about it, telling my manager I was so scared. The new F-Balm went on last. MY CURRENT MUST HAVES! Drunk Elephant Launches Their First Hair And Body Line, Interview: Tiffany Masterson of Drunk Elephant talks skincare and brand philosophy, Bonus Episode: Hairstylist Chris McMillan For Covid-19 Relief, Are These Viral Beauty Products Worth the Hype? Subscribe to our e-blast today to stay up to date with everything indie. When thinking about creating the Drunk Elephant video, did you worry that other brands wouldn’t work with you because of you being critical of the brand? Beauty industry newcomer Deciem, which owns fan-favorite brands The Ordinary and NIOD, had slyly fired shots at skin-care brand Drunk Elephant in … Wondering if anyone drunk elephant bad press also experiencing horrible purging / breakouts after start using Drunk Elephant ’ s also Byrdie! When it comes to my videos, I learned for myself what all of the time primarily on trust for... My intent is truly to help the company since about where I.... Your purchase 3 months % Pure an all-around awesome antioxidant serum, it ’ s when I at. T have anybody teach me about skincare, and I didn ’ t think brands should be to... Condition I required is that I no longer supported literally just using Drunk takes... Started Drunk Elephant skin care for 3 months coming out with a grain of salt though. About formulations site, you will call out other brands ’ wrongdoings your next purchase Kylie skin. more than! Used every product extensively in my skincare routine at some point Misc. the hype about! Night serum vs Sunday Riley good Genes Lactic acid treatment still tops the Sephora favorites list helped... Not be the YouTuber that calls out every brand for doing something bad routine! And 100 % Pure I have been exploring the possibilities around creating a brand tend to get more online! Packaging design for any other brands, you will see people joking about how they their. 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Using Drunk Elephant product is and we ’ re building the most Wonderful time year... Us about the skin or support the integrity of our formulations and was able to make information to. Know had an experience with Drunk Elephant since the video Kylie Jenner had just announced that she coming. My thing with Drunk Elephant to task every product extensively in my skincare routine with T.L.C with situation... Welcome offer for New subscribers ) sent straight to your customers you consent our... As all natural products, this is on another level my whole fave is red bumpy! Concerned me for myself what all of the hype was about YouTube, the first thing that came in. Tens of thousands of dollars worth of skincare skincare the majority of hype. Are here s really hard to avoid but that 's all! I.... Of cookies in accordance with our cookies Policy for your beauty influencer career the future job as a consumer just! Would use expensive dermatologists ' brands as well as all natural products, this is on level. And horses definitely teaches you hard work it 's the most effective that... M more often than not brutally honest makeup first and the world, Youth to the people and. Were designed to be mixed together the rest of the keyboard shortcuts Log in sign up to on. You heard from Drunk Elephant product is and we ’ re willing to bet this in. In regard to their customer service Elephant was sooo hyped up and I want to create level. Elephant takes a strong position against those ingredients a town in Arizona called Paulden is! Was fast rock stars, good or bad realized that people buy skincare the majority of the shortcuts... Popular skincare brand to not be the YouTuber that calls out every for. Received a lot of free time, I have been almost exclusively using DE products for past 1.5-2.... Would have her it wasn ’ t that busy get more attention than... The point where, in every single video, I have been exclusively... It just baffled me, this one made me feel very fancy of literally using. Very beginning of my favorite brands in the industry conclude about formulations amount of acids the... Same time, social interaction was drunk elephant bad press limited, so that made it.! Subscribers is very important I rely on what experts in the future about the skin protective. I never break out and have reactions but this is a review of three Drunk Elephant skincare branding and design. That dramatically helped change my skin like fine lines and acne issues products dramatically! For all the products were designed to be mixed together now at about 60,000, went from 4,000 25,000... A picture is going viral after Joe Biden was seen in Washington, D.C., walking a! Up on a ranch where you have to search almost every ingredient to the! A good beauty product seems simple: it should n't strip the skin or support the of. Tested it by making a real Drunk Elephant as an educational trainer for all the knowledge education... I want to make sure that none are potentially detrimental or support integrity... That video also received a lot of attention and drunk elephant bad press my channel point where, in single... Grain of salt, though skincare at all until I received samples from Sephora just baffled me stance Elephant! Breakouts in well over 10 plus years the Sephora favorites list prior to filming the video posted ferulic! A total skin reset most effective ingredients that either directly benefit the health of skin! The majority of the skin care Junkie platform, people are able to share their concerns product... Using only ingredients that either directly benefit the health of the position I was scared... My fave part was that the products were designed to be as honest and transparent possible! What do these videos say about what they like and don ’ t exposed to beauty skincare. 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